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In 11 chapters by leading scholars, 'The Market Makers' provides a detailed but highly readable analysis of how retailers have become the leading drivers of the new global economy.

Retail trade. --- International economic relations.

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The definitive resource for corporations in myriad industries-now completely revised and updated.

Franchises (Retail trade) --- License agreements

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Grocery trade --- Produce trade --- Retail trade --- Marketing

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Retail trade --- Shoplifting --- Security measures --- Prevention

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Today's shoppers go online to research locations, compare prices or read reviews before they go to a store, and as soon as they are back home, they post details about their shopping experience on Facebook or other social media platforms. Online agencies rave about viral campaigns, guerrilla marketing and 360° communication. IT specialists are peddling one-to-one marketing tools and integrated customer data warehousing solutions. Should retailers care about any of this? The authors of this book firmly believe that they should - but in an environment of accelerating change, even veterans of th

Branding (Marketing) --- Brand name products. --- Retail trade.